Thesis proposal for business analytics (Information Technology)

For business analytics (Information Technology) - Thesis Proposal Example One of the best elements of BI is the fact that it reduces any ‘guesswork’. Moreover, it allows the organization to understand customer behavior in a much meaning ful way. According to Business Intelligence (2014), a huge aspect of BI is the collaboration aspect as it allows users to interact and use this data. Imagine an organization in which the marketing department requires key reports from the technology department. Clearly, the issue of latency can be a factor that can delay essential decision making. With the boom of e-commerce, this has become even more pivotal. For many decades, companies have established itself as one of the most premiere companies internationally(BI, 2014). In order to harness the growth of customers worldwide, McDonald’s has created data warehousing that has allowed the company to understand the customers, track inventory, and monitor financials. All of these components are integrated in one dashboard that has harnessed BI. Solution: A centralized information from all the sources (e.g. point-of-sale (POS) system, equipment monitoring, etc) where all sorts of information, real-time feeds and legacy information, can be monitored and analyzed in most efficient and precise way via data warehousing. Oracle ERP system, which can handle most day-to-day business functions, would serve as the hub. POS and other devices use business intelligence software to gather sales information and marketing data, which is then transferred to an Oracle database for analysis. In addition this would facilitates organizations with robust information, which can include mitigating risks. The main objective of using Oracle software with other systems is to perform integration among different systems so everything is centralized thus the information. Liebowitz (2006) states that a BI approach would also help them to perform product management that is to monitor the quality of product and tools that are used for business, this all can be